Selling Your House? Your Asking Price Matters More Now Than Ever

There is no denying that the housing market has slowed since the frenzy of the previous two years. But if you're considering selling your house, what does it mean for you?

While experts predict that home values will continue to rise in most markets, they are doing so at a slower rate as a result of declining buyer demand brought on by rising mortgage rates. As a result, there are more houses available. The way you price your home is more important than ever during a change like this one.

Why Today’s Housing Market Is Different

Due of the pandemic's extreme supply and demand imbalance, home sellers were able to raise their asking prices. Things are changing this year, therefore your strategy for setting the price of your home must also change.

Sellers must understand that current market is different from the one that existed during the pandemic since there is less customer desire. What's at risk if you don't is as follows.

Why Pricing Your House at Market Value Matters

The price you set for your house sends a message to potential buyers. If you price it too high, you run the risk of deterring buyers.

When that occurs, you might need to reduce the asking price in an effort to rekindle interest in your home after it has been sitting on the market for some time. Be wary though, as some purchasers may view a price reduction as a warning sign and wonder what it indicates about the property or if it really is still overpriced. According to realtor.com, some sellers aren't changing their expectations to the current market, and this is having the following effects:

“. . . the share of listings with a price cut was nearly double its year ago level even as it remains well below pre-pandemic levels.”

You should set the price correctly from the outset to save yourself the hassle of having to reduce it afterwards. A real estate advisor is skilled in establishing the ideal asking price. They weigh market trends and buyer demand, the condition of your home, the value of properties in your neighborhood, and other factors to determine the appropriate price.

Not to mention that setting a fair price for your home in line with current market conditions enhances the likelihood that more buyers will be interested in it. As a result, there is a better chance that the item will sell quickly and attract stronger offers.

Why You Still Have an Opportunity When You Sell Today

Rest assured, it’s still a sellers’ market, and you’ll still get great benefits if you plan accordingly and work with an agent to set your price at the current market value. As Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), says:

“Homes priced right are selling very quickly, but homes priced too high are deterring prospective buyers.”

Mike Simonsen, the Founder and CEO of Altos Research, also notes:

“We can see that demand is still there for the homes that are priced properly.”

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